Please continue reading to find out more about creating the ideal wine label for your company and how to make sure your customers are ecstatic about it.
Infographic provided by Antares Health Products, a vitamin E TPGS manufacturer
1. Be aware of your audience
Due to the limited area on a wine label, each component must be carefully picked for maximum effect. What’s your narrative, and who are you, first and foremost? A century-old French vineyard could wish to convey to a potential consumer that they are a reliable investment because they are a reputable, established brand. In comparison, a new winemaker in Oregon could choose to sell to a more youthful, daring customer searching for something distinctive and novel. Find a way to describe the specifics of that bottle and tell that tale in a phrase or two that is both interesting and concise.
2. Consider the color
White wine is sold in clear or pale green bottles, whereas red wine is offered in dark green bottles to block the sun and prevent oxidation. Make sure your label’s color scheme stands out on the wine bottle it will be packaged in before making any other decisions. Two color schemes are typically used with reds: a white label with vibrant ink colors or dark, somber hues that create an atmosphere (deep reds, blues, or golds). White wine labels frequently use light blues and greens to convey an airy or crisp sense. For glittering and ultra-trendy roses, whites, golds, and pinks are the best choices. Traditions may and should be violated, of course. Vintners have recently begun using more creative color schemes, coupling strong, contrasting labels with whites for a good, dramatic effect, or selecting a broad spectrum of vibrant hues to make a red more playful.
3. Typography
You’ve chosen a color palette. It’s time to consider the type now. If you use a dark label on a red background, be sure your typography is powerful enough to add contrast to your design. The font you select for your label will convey a lot to consumers about what they will be uncorking. Authenticity and history are evoked by traditional wineries’ use of busier typefaces and designs. Serifed or script type is frequently used in labeling. Bold, sans serif faces, are frequently used by trendy, modern wineries to create a modern vibe. The labels are frequently more prominent and have a lot of space. On the other hand, instead of emphasizing the entire vineyard name, they frequently choose one letter or logo mark and enlarge it to make it stand out.
4. Style and Imagery
Whatever aesthetic you choose, your label needs attention-grabbing graphics to grab people’s attention. A depiction of the estate or vineyard where the grapes are cultivated in pencil is a classic option. A small logo or character may be surrounded by a lot of white space in a minimalist design. Modern labels may forgo images in favor of bold typography that draws the consumer’s attention. Some fearless individuals even go over the pale using cartoons or extremely graphic, humorous graphics. You may be genuinely original with imagery. Consider what makes you unique from other wines. Is it your location? An element of your estate? A charming familial trait? A clever moniker. Find that detail and work out a way to picture it. Create a label with plenty of white space and a classy sans-serif font to fit your modern, clean tasting room. Have a dog who enjoys fetching with your guests? For a quirky, light wine, perhaps a fun ink-blog drawing of her? With the help of your images, you can differentiate yourself from the competition and make a lasting impression on clients by letting them know if this is the right wine for them.
5. Consider the back of the bottle
After giving the bottle’s front much thought, fill out the rear label with all the necessary details. You must add less amusing legal information like government warnings, ABV, and UPCs and more intriguing information like vineyard history and tasting notes. Please make sure you look into each of these specifications and give them to your designer.
6Consider the materials and production
Therefore, you have decided what will crucially be on the label. Then consideration must be given to the paper’s quality and texture! Wineries have recently improved, adding premium printing components to formerly static labels. Textured sheets, elaborate foil stamping, embossed inscriptions, and other distinctive details are found in every wine aisle. Because of its glamour, more wineries are using hot foil stamping, embossing, and die-cutting. The foil reflects light well, giving your label an appealing, high-end vibe. It has long been used on bubblegum bottles. It is possible to emboss an image by pressing it firmly onto the label paper and causing it (or specific portions) to stand out from the background. Even though embossing might be very delicate, it provides your potential customers with a more tactile experience.
In conclusion, not only can you use these components to ensure that your bottle stands out from the competition, but custom-shaped (or die-cut) labels have become increasingly common. These innovative labels vary the standard rectangle by including cut-outs and unique patterns. Die-cutting is a terrific technique to make your brand’s image or logo stand out. In the same way that the labels for Rose All Day and Follow the White Rabbit both make use of intricate die cuts to make their labels stand out.
